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Hardcopy

Hardcopy is a project which aims to engage a millennial audience with hard news media. This project has been created in collaboration with Caitlin MacEwan. 

The Hardcopy design and strategy was created using a user-centred approach. Hardcopy is a multi-touchpoint news experience, with each touchpoint adding something unique to the holistic experience. Over the span of a week, one topic will be covered, allowing the user to gain a deep understanding of the topic and how it relates to themselves, other issues and events. The app delivers the a factual ‘daily feed’ of news to the user at their chosen time, ritualising the experience, while the magazine tells the story through perspectives. The monthly event acts to socialise the news experience.

Background Context

Background Context

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Process:

Process:

Ideation, rapid prototyping, user testing workshops and industry advice

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Hardcopy Magazine:

Hardcopy Magazine:

The magazine is designed to be the slow weekend read, making the users think about the content they are consuming. It is a nod to traditional news media and the authority and integrity that it holds. The sections in the magazine correspond to the sections on the app but it differs from the app by telling the news through different perspectives. It is highly visual to appeal to the millennial audience and to evoke empathy.

A unique feature of the magazine is a code similar to Snapchat and Facebook that links the user to digital content such as videos and interactive infographics. 

We grappled with the idea of having a magazine as many news organisations are abandoning their print content, however the repeated positive feedback from our users reinforced that it is a valuable part of our system.

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Hardcopy App:

Hardcopy App:

Bite sized chunks of easily consumable information delivered across five days. At the end of five days users will have a solid base understanding of the issue and it's context.

Hardcopy Event:

Socialises the news experience and encourages sustained engagement

Hardcopy Wall:

Hardcopy Wall:

The wall is a public installation that provokes passers by proposing an evocative question, they are directed to the magazine to find answers

Social Media:

Social Media:

Hardcopy exists across several social media platforms such as Twitter, Facebook and Instagram. The social media provides a platform for two way dialogue and further social interaction

Hardcopy User Experience Video

Hardcopy User Experience Video